Twenty years building on the internet. One of them living on a boat.
VrixPlay came out of a simple conviction: marine operators deserve software that builds their brand, not somebody else's marketplace.
We've spent the last twenty years in the digital space as Captevrix, building websites, marketing systems, and software for business owners. Along the way we did something a little less corporate: we lived on a boat for a year.
That year put us on docks instead of in conference rooms. We fished, we made friends with captains, and our friends knew even more of them. Charter after charter, the same complaints came up. Booking software that cost a few hundred dollars a month and still needed a spreadsheet. Listing sites that took a fat cut and kept the customer. Phone calls at 5 a.m. because a deposit didn't clear.
The one that stuck with us most wasn't about price at all. It was how many of these businesses had quietly become dependent on platforms like FishingBooker for their own bookings. Their reviews, their search traffic, their repeat customers, all sitting on somebody else's brand. Change the terms tomorrow and there's not much business left underneath.
So we brought twenty years of digital experience to the dock and built the other thing: a booking system that runs on your site, under your name, with your customer list, and handles the real mechanics of a marine operation. Free to use. We take 3% when you get paid, and nothing when you don't.
Built by veterans. Run like we own it.
VrixPlay is a product of Captevrix, a veteran-owned company based outside Destin, Florida. The same US-based team that builds the software answers the phone. No overseas call centers, no offshore ticket queues.
Ownership is not a slogan we wrote for captains. It is how this company is run. We built VrixPlay so marine operators keep their brand, their customer list, and their bookings — because that is the same standard we hold for ourselves.
Stop renting someone else's brand.
A marketplace listing is rent. It's fine as a channel and terrible as a foundation. The captains with real businesses are the ones whose customers know their name and book on their website.
Renting
- They own the customer email and the review
- Their brand ranks, yours doesn't
- They set the commission, you absorb it
- Their terms change, your bookings change
- You compete with every boat on the page
Owning
- Bookings happen on your domain, under your name
- Your customer list stays yours, exportable any time
- 3% flat, no monthly fee, no per-boat pricing
- Setup, imports, and migration done by us — included, not an onboarding fee
- No contract and no lock-in to walk away from
- Repeat customers come back to you, not a directory
Operator-first, always.
You should own the customer
The booking, the email address, the phone number, the review, the repeat trip. All of it belongs on your side of the table, not a marketplace's.
One fee, not two
Charging a monthly subscription and a cut of every booking is double-dipping. We picked one: 3% when a booking comes through, nothing when it doesn't.
Built for the dock, not the demo
Deposits before sunrise, waivers before a boat leaves the slip, weather calls, no-shows, mates and manifests. That's the software we set out to build.
New platform. Twenty years of experience behind it.
The software is new. The company is not. VrixPlay is built by the same US-based team that has spent twenty years at Captevrix building digital systems businesses depend on, and it is already running live charter operations on the Gulf Coast, including Reel Deal Fishing, Time Off Fishing, and Catch 22 Charters. Payments move through Stripe on your own account, your customer data stays yours and exports any time, and we do the migration and training ourselves. You are moving onto a newer platform, not testing one.
Twenty years of Captevrix behind it
VrixPlay is a new product from an established company. Captevrix has spent two decades building websites, marketing systems, and software that businesses run on every day, with the same US-based team building and supporting VrixPlay.
Production infrastructure, not a beta
Payments run through Stripe on your own account, so your money never routes through us. Your customer list and booking history are yours and exportable any time. No contract, no lock-in.
Hands-on onboarding, then real support
We migrate your trips, pricing, availability, and customers for you, test it, and train you by phone. Then you call a US-based team in Destin, Florida, and a person answers.
Real charter operations, taking bookings today.
These captains run their schedule, deposits, waivers, and manifests on VrixPlay. Go see their booking flow for yourself.
Build your brand, not theirs.
Free software, 3% per booking, and a US-based team in Destin that answers the phone. Start taking bookings on your own site this week.